University of Toronto’s Rotman School of Management
Design Is How It Works: How the Smartest Companies Turn Products into Icons Jay Greene Portfolio/The Penguin Group (2010) How to create experiences that consumers crave According to Jay Greene, “effective design in the twenty-first century goes well beyond creating…
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Five routes to more innovative problem solving
Here is a brief excerpt from an article featured by The McKinsey Quarterly, published by McKinsey & Company, in which Olivier Leclerc and Mihnea Moldoveanu explain how and why tricky problems must be shaped before they can be solved. To…
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