Trader Joe’s

Retail Disruptors: A book review by Bob Morris

November 26, 2018

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters Jan-Benedict Steenkamp with Laurens Sloot KoganPage (October 2018) With Laurens Sloot, Jan-Benedict Steenkamp lifts “the veil of secrecy covering hard discounters” During an interview of Clayton Christensen, I asked…

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What Great Brands Do: A book review by Bob Morris

February 7, 2014

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…

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What’s Good for Women is Good for Business

January 22, 2014

Here is an excerpt from an article by Josh Bersin for LinkedIn Pulse during which he makes four key points while explaining why what’s good for women is good for business. As you may or may not know, women now…

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