those in sales must make “fundamental shifts” in terms of what they avoid as well as what they master and then initiate

SNAP Selling: A book review by Bob Morris

July 14, 2011

SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers Jill Konrath Potfolio/Penguin Group (2010) Forward to the new “basics “ In her previous book, Selling to Big Companies, Jill Konrath introduced a number of core principles…

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