Thomas Barta

The 12 Powers of a Marketing Leader: A book review by Bob Morris

November 28, 2016

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta and Patrick Barwise McGraw-Hill Education (September 2016) How to create or increase demand as well as add value and dominate in a…

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Is there a payoff from top-team diversity?

December 14, 2014

Here is a brief excerpt from an article written by Thomas Barta, Markus Kleiner, and Tilo Neumann for the McKinsey Quarterly, published by McKinsey & Company. They acknowledge that, between 2008 and 2010, companies with more diverse top teams were…

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