The University of California

Robert Cialdini on “The Six Principles of Influence”

February 13, 2014

The Six Principles of Influence (also known as the “Six Weapons of Influence”) were introduced in Cialdini’s book, Influence: The Psychology of Persuasion (1984). A revised edition was published in 2006. Cialdini identified the six principles through experimental studies, and…

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Rebecca Costa: An interview by Bob Morris

March 27, 2012

Rebecca Costa is a sociobiologist who offers a genetic explanation for current events, emerging trends and individual behavior. A thought-leader and provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond, Costa examines “the big picture”– tracing everything from terrorism, crime on…

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