The Ultimate Question: Driving Good Profits and True Growth
Fred Reichheld is the author of the book, The Ultimate Question: Driving Good Profits and True Growth. Acclaimed by business leaders as the “godfather of customer loyalty, Reichheld’s most recent book shows organizations how to achieve organic growth, tell…
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How and why asking the “ultimate question” can create the ultimate competitive advantage
I have read and reviewed all of Fred Reichheld’s previous books and thus was especially interested in reading his latest, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World, co-authored with a Bain colleague, Rob…
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