The Ultimate Question

Carmine Gallo on “the Apple experience”: An interview by Bob Morris

June 3, 2014

Carmine Gallo is the communications coach for the world’s most admired brands. A former journalist for CNN and CBS, Gallo works directly with the world’s top business leaders to craft compelling messages, tell inspiring stories and share innovative ideas. Gallo…

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Unlimited Sales Success: A book review by Bob Morris

October 21, 2013

Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible Brian Tracy and Michael Tracy AMACOM (2013) Ignore the title and subtitle and focus instead on how this book could perhaps help you achieve your goals…

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The Power of Why: A book review by Bob Morris

April 28, 2013

The Power of Why: Breaking Out in a Competitive Marketplace Richard Weylman New Harvest (April 2013) Why you must keep asking “Why?” until you understand why In his book Begin with Why, Simon Sinek asserts — and I agree —…

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Finding Keepers: A book review by Bob Morris

March 9, 2013

Finding Keepers: The Monster Guide to Hiring and Holding the World’s Best Employees Steve Pogorzelski and Jesse Harriott with Doug Hardy McGraw-Hill (2008) Finding “keepers” is only one step in a perilous process. Here’s what you need to know about…

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Carmine Gallo on “the Apple experience”: An interview by Bob Morris

May 8, 2012

Carmine Gallo is the communications coach for the world’s most admired brands. A former journalist for CNN and CBS, Gallo works directly with the world’s top business leaders to craft compelling messages, tell inspiring stories and share innovative ideas. Gallo is a popular keynote speaker…

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Harvard Business Review on Increasing Customer Loyalty

December 29, 2011

Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business…

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