the tools of innovation and the sometimes counterintuitive process of following a highly technical path to arrive at an intensely human experience

a fine line: A book review by Bob Morris

January 30, 2013

a fine line: how design strategies are shaping the future of business Hartmut Esslinger Jossey-Bass/A Wiley Imprint (2009) Throughout the years since Hartmut Esslinger founded frog design (one of the world’s leading strategic design firms), having learned firsthand how truly…

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