“the technical side of innovation is exploding”

A conversation with Grant McCracken on how to build “a living, breathing culture”

June 14, 2015

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for Timberland, New York Historical Society, Diageo, IKEA, Sesame Street,…

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Grant McCracken: An interview by Bob Morris

July 13, 2013

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…

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