The Strategy-Focused Organization
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than…
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How to formulate a “balanced scorecard”?
The term is generally associated with the research-driven collaborations of Robert S. Kaplan and David P. Norton, notably The Balanced Scorecard: Translating Strategy into Action (1996), The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment (2000), Strategy…
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