“the seven building blocks” for understanding [comma] reaching [comma] and then increasing share of “the world’s largest market segment

PrimeTime Women: A book review by Bob Morris

June 23, 2011

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Kaplan Publishing (2006) The nature and extent of a “prime marketing opportunity” Those who have already read Marti Barletta’s Marketing to Women will welcome…

Read More