the organ that that processes our data sits on the sidelines while our feelings do the work

How and why most of what we call “thinking” really isn’t

January 31, 2011

In the latest of five bestselling b0oks, Unthinking: The Surprising Forces Behind What We Buy, Harry Beckwith shares a number of especially valuable insights and I have consolidated several of them in these two mosaics of excerpts: “We could excuse…

Read More