Posts Tagged ‘The Membership Economy: Find Your Super Users [comma] Master the Forever Transaction [comma] and Build Recurring Revenue’

Robbie Kellman Baxter: Part 2 of an interview by Bob Morris

BaxterRobbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey … READ MORE

Robbie Kellman Baxter: Part 1 of an interview by Bob Morris

BaxterRobbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey … READ MORE

The Membership Economy: A book review by Bob Morris

Membership EconomyThe Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
McGraw-Hill (2015)

How to create a community of “customer evangelists” who thrive in the Membership Economy

The term “customer evangelist” was introduced by Ben McConnell and Jackie Huba in … READ MORE

bobmorris

Archives