The Marketing Imagination
The Marketing Imagination Expanded Edition) Theodore Levitt Free Press (1986) There is no other single source of greater value…none Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now…
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Here is an excerpt from a article written about Theodore Levitt by the editors of Harvard Business Review (July/August 2004 issue) and the HBR Blog Network. His “Marketing Myopia” is generally viewed as the single most important article in what continues to be…
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Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their…
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The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 billion books on marketing now in print, none has had a greater impact than…
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After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best…
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“People don’t want quarter-inch drills. They want quarter-inch holes.” Theodore Levitt
In 50 Business Classics series, Tom Butler-Bowdon includes a discussion of Theodore (“Ted”) Levitt and his concept of marketing myopia, introduced in an HBR article (1960) and then featured in Levitt’s The Marketing Imagination (1983). These are among the dozens of…
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