The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas
Michael Schrage is a Research Fellow at the MIT Center for Digital Business and a Visiting Fellow at Imperial College’s Department of Innovation and Entrepreneurship. He examines the various roles of models, prototypes, and simulations as collaborative media for innovation…
Read MoreHere is a brief excerpt from an article by Michael Schrage, featured in the MIT Sloan Management Review. Today’s savviest executives acknowledge that most of the time, they can’t accurately predict what their customers will want, like or need. That’s…
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The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas Michael Schrage The MIT Press (2014) How and why “simple, fast, cheap, smart, lean, and important experiments can supercharge any serious innovation process” As I began to read…
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I have just read and will soon review Michael Schrage‘s latest book, The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas, published by The MIT Press (September 2014). Schrage develops in much greater depth in this, his…
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How the Navy SEALs Train for Leadership Excellence
Here is an excerpt from an article written by Michael Schrage for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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