The Ikea Edge: Building Global Growth and Social Good at the World’s Most Iconic Home Store

The Ikea Edge: A book review by Bob Morris

May 1, 2012

The Ikea Edge: Building Global Growth and Social Good at the World’s Most Iconic Home Store Anders Dahlvig McGraw-Hill (2012) Outstanding corporate citizenship and outstanding financial performance are NOT mutually-exclusive What’s in a name? If the name is Ikea, it tells you who founded the company…

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