Posts Tagged ‘The Golden Rule’

What it takes to become a trillion-dollar company

In The Four, published by Portfolio/Penguin Random House (October 2017), Scott Galloway examines “four technology giants [that] have inspired more joy, connections, prosperity, and discovery than any [other] entity in history. Along the way, Apple, Amazon, Facebook, and Google have created hundreds of thousands of … READ MORE

True Story: A book review by Bob Morris

True StoryTrue Story: How to Combine Story and Action to Transform Your Business
Ty Montague
Harvard Business Review Press (2013)

How to avoid organizational metastasis, especially during the Age of Connected Consumers

If you wish to create or increase demand for whatever you offer, prospective buyers will probably … READ MORE

Rain: A book review by Bob Morris

RainRain: What a Paperboy Learned About Business
Jeffrey J. Fox
Jossey-Bass (2009)

Note: I read and reviewed this book when it was published about four years ago and recently re-read it in combination with Secrets of Great Rainmakers as I now complete a revised marketing plan for the balance of … READ MORE