the “Field of Dreams” syndrome

The “Field of Dreams Syndrome”

November 12, 2016

Years ago, Henry Ford questioned the value of consumer feedback: “They’ll say they want faster horses.” More recently, Steve Jobs observed, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you…

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About business book clubs

July 31, 2016

There is no shortage of books and articles about establishing a business book club, either within an organization or elsewhere. For more than 40 years, I have led dozens of book clubs, including those that focused on business books. In…

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