the “Field of Dreams” syndrome
There is no shortage of books and articles about establishing a business book club, either within an organization or elsewhere. For more than 40 years, I have led dozens of book clubs, including those that focused on business books. In…
Read More
The “Field of Dreams Syndrome”
Years ago, Henry Ford questioned the value of consumer feedback: “They’ll say they want faster horses.” More recently, Steve Jobs observed, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you…
Share this:
Like this: