The Dragonfly Effect: Quick
The Dragonfly Effect Workbook: The Power of Stories Andy Smith, Barbara McCarthy, and Jennifer Aaker CreateSpace Independent Publishing Platform (2014) How to create or increase demand for whatever you offer with a social compaign that has accelerate, reach, and impact…
Read More
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) In this book written with Carlye Adler, Jennifer Aaker and Andy Smith…
Read More