The Dragonfly Effect

Jennifer L. Aaker and Andy Smith: An interview by Bob Morris

May 24, 2011

Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…

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The McKinsey Quarterly: Most popular articles (First Quarter, 2011)

April 1, 2011

In case you missed them, these articles have been most popular with the McKinsey Quarterly‘s readers in the first quarter of this year. 1. STRATEGY Have you tested your strategy lately? Ten timeless tests can help you kick the tires…

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