The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier on “The Aha Moment”

August 21, 2013

It is generally known that Archimedes of Syracuse (287–212 BC) was a Greek mathematician, physicist, engineer, inventor, and astronomer. Although few details of his life are known, he is regarded as one of the leading scientists in classical antiquity. Among…

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The Brand Gap: A book review by Bob Morris

September 29, 2011

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In…

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