The Brand Gap
METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) A brilliant examination of superior thinking by a superior thinker Note: There are a few books that I re-read at least once a year because they have had…
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METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) A brilliant examination of superior thinking by a superior thinker Note: There are a few books that I re-read at least once year because they have had such…
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METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) J. H. Flavell was probably the first to use the term metacognition when suggesting that it “refers to one’s knowledge concerning one’s own cognitive processes or anything related…
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Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant. By the mid-1990s he had developed…
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Here’s the latest communiqué from Marty Neumeier in which he shares his thoughts about the process by which to obtain buy-in from those who are initially opposed or indifferent to the given proposition. * * * Imagine being shown a…
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Complex problems are dynamic. They don’t hold still while you work on them. The traditional approach is to address a complex problem as if it were a simple problem, breaking it into discrete steps that can be executed one at…
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The starting point for choosing a process is understanding what kind of system you’re dealing with. Is it simple or complex? Are the elements static and unchanging or dynamic and unpredictable? Many projects have fairly static elements. Even a project…
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The first eleven rules were concerned with getting the right idea. The next fourteen are concerned with getting the idea right. This is the work of bending, shaping, and polishing your idea so it aligns with its purpose. This is…
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Scissors Paper Rock: HOW TO COMPETE AGAINST ANY SIZE COMPANY AND WIN
Here is a portion of a revised excerpt from ZAG, one of Marty Neumeier‘s brilliant books. In fact, it was named one of the “100 Best Business Books of All Time.” He explains how to slay both Davids and Goliaths in…
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