The Brand Flip: Why customers now run companies and how to profit from it
THE BRAND FLIP: Why customers now run companies and how to profit from it Marty Neumeier New Riders (2015) The choice: companies “can leap into the future and possibly land on their feet” or wait to be run over by…
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Marty Neumeier on “The Seven Enemies of Simplicity”
Marty Neumeier obviously agrees with Albert Einstein who urged years ago, “Make everything as simple as possible but no simpler.” In his latest book, THE BRAND FLIP: Why customers now run companies and how to profit from it, Neumeier identifies…
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