The Attention Economy: Understanding the New Currency of Business
The Attention Merchants: The Epic Scramble to Get Inside Our Heads Tim Wu Alfred A. Knopf /Penguin Random House (2016) How and why “attention makers” have converted our attention into revenue “and radically shape how our lives are lived” As…
Read More
Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…
Read More