The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

The 12 Powers of a Marketing Leader: A book review by Bob Morris

November 28, 2016

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta and Patrick Barwise McGraw-Hill Education (September 2016) How to create or increase demand as well as add value and dominate in a…

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