Taddy Hall
Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan HarperBusiness/An imprint of HarperCollins (October 2016) How and why you really can create products and services that you know,…
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HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that…
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Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their…
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