Switch: How to Change Things When Change is Hard

How to craft a message that sticks: A conversation with Chip Heath

October 13, 2012

Here is a brief excerpt from an interview of Chip Heath co-conducted by Lenny T. Mendonca and Matt Miller. It was featured in The McKinsey Quarterly, published by McKinsey & Company. To read the complete interview, check out a wealth of free online resources, and…

Read More

Chip Heath’s six basic traits of sticky ideas

October 6, 2012

Chip Heath’s research suggests that sticky ideas share six basic traits. • Simplicity. Messages are most memorable if they are short and deep. Glib sound bites are short, but they don’t last. Proverbs such as the golden rule are short…

Read More

Switch: A book review by Bob Morris

July 8, 2011

Switch: How to Change Things When Change Is Hard Chip Heath and Dan Heath Crown Business (2010) Several Sticky Insights Chip and Dan Heath have once again summoned a lively writing style to present a series of compelling insights that…

Read More

Sway: A book review by Bob Morris

July 2, 2011

Sway: The Irresistible Pull of Irrational Behavior Ori Brafman and Rom Brafman Broadway Books (2008) The Brothers Brafman seem to have an insatiable curiosity about what may, at first, seem to be aberrational human behavior but is in fact commonplace.…

Read More