Switch: How to Change Things When Change is Hard
Switch: How to Change Things When Change Is Hard Chip Heath and Dan Heath Crown Business (2010) Several Sticky Insights Chip and Dan Heath have once again summoned a lively writing style to present a series of compelling insights that…
Read MoreSway: The Irresistible Pull of Irrational Behavior Ori Brafman and Rom Brafman Broadway Books (2008) The Brothers Brafman seem to have an insatiable curiosity about what may, at first, seem to be aberrational human behavior but is in fact commonplace.…
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Chip Heath’s six basic traits of sticky ideas
Chip Heath’s research suggests that sticky ideas share six basic traits. • Simplicity. Messages are most memorable if they are short and deep. Glib sound bites are short, but they don’t last. Proverbs such as the golden rule are short…
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