Steven Levitt
Simon Pont is a writer, commentator and brand-builder. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. He is the author of The Better Mousetrap: Brand Invention…
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Malcolm Gladwell on Think Like a Freak
In one of the many wonderful moments in Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain , Steven Levitt and Stephen Dubner ask the question: “Who is easier to fool—kids or adults?” The obvious answer,…
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