Steve Denning
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Peter Guber Crown Business (2011) How and why “a purposeful story, well told, is the greatest tool for business” Others have their own reasons for praising…
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The power of a well-told story
Steve Denning, Annette Simmons, and Doug Lipman have written brilliant books on the subject of storytelling; more specifically, about how to write an effective business narrative. It is worth noting that CBS’s 60 Minutes is the longest running prime-time television show…
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