Stephen Wunker
Costovation: Innovation That Gives Your Customers Exactly What They Want–And Nothing More Stephen Wunker and Jennifer Luo Law HarperCollins Leadership/An imprint of HarperCollins (August 2018) How and why “innovation and cost-cutting can be a powerful duo, capable of shaping markets…
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…
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What Zipcar Can Teach the S&P 500
Here is an excerpt from an article written by Stephen Wunker for the Harvard Business Review blog’s “The Conversation” series. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
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