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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
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The Everything Store: Jeff Bezos and the Age of Amazon Brad Stone Little, Brown and Company (2013) How and why “Amazon may be the most beguiling company that ever existed, and it is just getting started” Disclaimer: Several reviewers (including…
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Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…
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World Changers: 25 Entrepreneurs Who Changed Business as We Knew It John A. Byrne Portfolio/Penguin Group (2011) Exemplars of an opportunistic mindset and acceptance of risk and potential failure, as well as independence and control John A. Byrne is chairman…
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Flight director Keith Comeaux, right, celebrates with Martin Greco after a successful landing of NASA’s Mars Science Laboratory Curiosity rover at Jet Propulsion Laboratory on August 5, 2012 in Pasadena, California. Here is a brief excerpt from an article written…
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A 2012 re-enactment of the Battle of Shiloh as captured by a pinhole camera in Michie, Tenn. Such a camera has no lens, viewfinder or shutter — just a pinhole at the front and film at the back. Images can…
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Here is an excerpt from an article written by Peter Sims for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
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Here is the introduction to an interview of Henry Chesbrough conducted by Ron Norton for strategy+business magazine, published by Booz & Company. To read the complete article, check out other sources, sign up for email alerts, and obtain subscription information,…
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Here is an excerpt from another exceptionally well-written article written by Scott D. Anthony for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * *…
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Welders Make $150,000? Bring Back Shop Class
Here is a brief excerpt from an article by Josh Mandel for the Wall Street Journal. To read the complete article, check out others, and obtain subscription information, please click here. Photo: Getty Images * * * In American high…
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