St. Martins Press

The Friction Project: A Book Review by Bob Morris

February 6, 2024

The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder Robert I. Sutton and Huggy Rao St. Martin’s Press (January 2024) “There is surely nothing quite so useless as doing with great efficiency what…

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The Unfair Advantage: A book review by Bob Morris

June 23, 2022

The Unfair Advantage: How You Already Have What It Takes to Succeed Ash Ali and Hasan Kubba St. Martin’s Press (June 2022) “Whether you think you can or think you can’t, you’re probably right. “ Henry Ford The title and…

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Loonshots: A book review by Bob Morris

April 19, 2022

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries Safi Bahcall St. Martin’s Press (March 2019) If an idea doesn’t sound loony, it probably needs much more development…and protection. In this compellingly entertaining as…

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2030: A book review by Bob Morris

September 8, 2020

2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything Mauro F. Guillén St. Martin’s Press (August 2020) “The future is not what it used to be.” Laura Riding and Robert Graves Here is the context for…

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The ways we’re telling time, they really are a-changin’

September 3, 2020

In 2030, Mauro F. Guillén  suggests what will probably happen — as well as how and why it will probably happen — during the next decade. He carefully reviews historical precedents, including the wristwatch. Briefly, a revolution followed World War…

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Uniquely Effective Leadership: Loonshooting

April 9, 2019

In Longshots, Safi Bahcall explains how great leaders “nurture the crazy ideas that win wars, cure diseases, and transform industries.” That is, “widely dismissed ideas whose champions are often written off as crazy.” For example, in Chapter 8 he discusses…

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Loonshots: A book review by Bob Morris

March 31, 2019

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries Safi Bahcall St. Martin’s Press (March 2019) If an idea doesn’t sound loony, it probably needs much more development…and protection. In this compellingly entertaining as…

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Ed Catmull on “Ugly Babies”

March 23, 2019

In Longshots, Safi Bahcall explains how great leaders “nurture the crazy ideas that win wars, cure diseases, and transform industries.” That is, “widely dismissed ideas whose champions are often written off as crazy.” For example, Pixar’s Ed Catmull (right) refers…

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The Spiritual Child: A book review by Bob Morris

November 28, 2018

The Spiritual Child: The New Science on Parenting for Health and Lifelong Thriving Lisa MIller St. Martin’s Press (2016) Improving the world “starts with each child, and his or her birthright: the spiritual child.” As the father of four and…

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Creative Selection: A book review by Bob Morris

September 14, 2018

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs Ken Kocienda St. Martin’s Press (September 2018) How and why, in order to “understand what makes Apple what it is, its essence, you need to understand software”…

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