Spreadable Media: Creating Value and Meaning in a Networked Culture
Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of…
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Spreadable Media: Creating Value and Meaning in a Networked Culture Henry Jenkins, Sam Ford, and Joshua Green New York University Press (2013) The significance of the shift from a culture shaped by traditional media toward one fostering greater grassroots participation…
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