Southwest Airlines
What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz HarperBusiness (October 2019) “Culture is to a company as nutrition and training are to an aspiring professional athlete.” I agree with Ben Horowitz’s observation. Also,…
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James Strock is a best-selling author and speaker on leadership. His passion for the practice of leadership spans four decades. He’s an independent entrepreneur and reformer in business, government, and politics. He is the founder of the Serve to Lead…
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Yes Is the Answer. What Is the Question?: How Faith in People and a Culture of Hospitality Built a Modern American Restaurant Company Cameron Mitchell Ideapress Publishing (November 2018) How any company can became great by investing in its culture,…
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Engage to Win: A Blueprint for Success in the Engagement Economy Steve Lucas Greenleaf Book Group Press (2018) How to provide much more value to your customers and to your organization In The Art of War, Sun Tzu asserts that…
Read MoreThe Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company Amy J. Radin City Point Press (September 2018) “Startups don’t have a monopoly on innovation and legacy companies don’t have a monopoly on bureaucracy.” Liz Landsman…
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The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success Susan Solovic with Ray Manley AMACOM (February 2018) How to “identify opportunities and strategies, prioritize them, plan for them, execute, measure, adjust or abandon, and repeat” The business…
Read MoreEduardo Braun is a leadership expert, keynote speaker, and author. For more than 15 years he has traveled the globe and engaged in conversation with world-renowned management leaders, heads of state, and top academics and entrepreneurs, including personalities such as…
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People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results Eduardo P. Braun McGraw Hill Education (October 2016) How and why a leader is anyone who wishes to change reality, transform it, and make it…
Read MoreDon Yaeger is a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated and author of 25 books, nine of which have become New York Times best sellers. He began his career at the San Antonio (TX) Light and…
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Best-Kept Secrets of the World’s Best Companies
In Secrets of Greatness: Advice from the World’s Top CEOs and Entrepreneurs (2006), a volume created by the editors of Fortune magazine from previously published material. Eleven journalists share twenty-five of what were then among “the best-kept secrets” of what…
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