Small Data: The Tiny Clues That Uncover Huge Trends
At the age of 11 Martin Lindstrom opened the doors to his own Legoland, optimistically anticipating hoards of visitors from near and far. Not a single person showed up. Aware that something more than mere brilliant design was needed to…
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Small Data: The Tiny Clues That Uncover Huge Trends Martin Lindstrom St. Martin’s Press (February 2016) How to mine for and then integrate Small Data with Big Data to create Rich Data Frankly, I am dismayed by the widespread and…
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