Shawn T. Coyne

Seven steps to better brainstorming

February 12, 2017

Here is a brief excerpt from an article written by Kevin P. Coyne and Shawn T. Coyne for the McKinsey Quarterly, published by McKinsey & Company (2011). To read the complete article, check out other resources, learn more about the…

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Brainsteering: A book review by Bob Morris

March 18, 2011

Brainsteering: A Better Approach to Breakthrough Ideas Kevin P. Coyne and Shawn T. Coyne HarperBusiness/HaroerCollins (2011)   How to come up with new and better ideas all day, every day, and even on demand? Kevin Coyne and Shawn Coyne respond…

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