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Crossing the Chasm (Third Edition): A book review by Bob Morris
February 21, 2014
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A. Moore HarperBusiness/HarperCollins Imprint (2014) How and why each stakeholder in the given enterprise “must come to a common accord if the chasm can be safely…
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