Scientific American
Here is a brief excerpt from an article by Julia Calderone featured in Scientific American. To read the complete article, check out others, and obtain subscription information, please click here. * * * Scientific American MIND reflects on the major discoveries…
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Payoff: The Hidden Logic That Shapes Our Motivations Dan Ariely TED Books (November 2016) How and why people can have perpetual energy by investing in “a sense of connection, meaning, ownership, and long-term thinking” In Predictably Irrational, Revised and Expanded…
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Here is a brief excerpt from an article by Carolyn Gregoire for The Huffington Post. To read the complete article, learn more about The Post, check out other articles, and sign up for free email alerts, please click here. Illustration…
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In Where Good Ideas Come From: The Natural History of Innovation published by Riverhead Books/Penguin (2010), Steven Johnson examines the origin and development of what is quite literally one of history’s coolest ideas: the air conditioner. Based in Brooklyn, the…
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Here is a brief excerpt from an article by Maria Konnikova for The New York Times. One of her key points is that many people have “a deep need to believe in a version of the world where everything really…
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Here is a classic essay by Jennifer Jacquet for Scientific American magazine (October 26, 2011) in which she discusses Robert Trivers’ then latest book, The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life. To read the…
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In Where Good Ideas Come From: The Natural History of Innovation published by Riverhead Books/Penguin (2010), Steven Johnson examines the origin and development of what is quite literally one of history’s coolest ideas: the air conditioner. Based in Brooklyn, the Sackett-Wilhelm Lithography Company…
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Maria Konnikova is the author of the New York Times bestseller, MASTERMIND: How to Think Like Sherlock Holmes. She writes the weekly “Literally Psyched” column for Scientific American, where she explores the intersection of literature and psychology, and formerly wrote the…
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Chip Heath’s six basic traits of sticky ideas
Chip Heath’s research suggests that sticky ideas share six basic traits. • Simplicity. Messages are most memorable if they are short and deep. Glib sound bites are short, but they don’t last. Proverbs such as the golden rule are short…
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