Sam Ford

Blogging on Business Update from Bob Morris (Week of 3/11/13)

March 17, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results Bob Garfield and Doug Levy The Future Arrived Yesterday: The…

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Spreadable Media: A book review by Bob Morris

March 14, 2013

Spreadable Media: Creating Value and Meaning in a Networked Culture Henry Jenkins, Sam Ford, and Joshua Green New York University Press (2013) The significance of the shift from a culture shaped by traditional media toward one fostering greater grassroots participation…

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Blogging on Business Update from Bob Morris (Week of 2/18/13)

February 24, 2013

  I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Success Under Stress: Powerful Tools for Staying Calm, Confident, and Productive When the Pressure’s On Sharon Melnick The Score Takes…

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When It Comes to Content Strategy, Spreadable Is the New Sticky

February 19, 2013

Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. The co-author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. To read the complete article, check out others, and obtain subscription information,…

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