Sally Hogshead

Fascinate: A book review by Bob Morris

May 12, 2016

Fascinate: How to Make Your Brand Impossible to Resist, Revised and Updated Edition Sally Hogshead HarperBusiness/An Imprint of HarperCollins (April 2016) How creating a brand with one or more of seven advantages can help to create or increase and then…

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How the World Sees You: A book review by Bob Morris

August 7, 2014

How the World Sees You: Discover Your Highest Value Through the Science of Fascination Sally Hogshead HarperBusiness (2014) How and why this volume can serve both as a mirror and as a window to one’s humanity, for better or worse…

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Fascinate: A book review by Bob Morris

July 26, 2014

Fascinate: Your 7 Triggers to Persuasion and Captivation Sally Hogshead HarperBusiness/An Imprint of HarperCollins Publishers (2010) A brilliant explanation of the power of fascination based on sound judgment and impeccable character According to Sally Hogshead, “the ability to fascinate isn’t…

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