S. C. Johnson Distinguished Professor of International Marketing

Confronting Capitalism: A book review by Bob Morris

April 3, 2015

Confronting Capitalism: Real Solutions for a Troubled Economic System Philip Kotler AMACOM (2015) “If you think education is expensive, try ignorance.” Derek Bok In my opinion, Phil Kotler is the world’s preeminent authority on how to create or increase demand…

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