Roger Roberts

Ten IT-enabled business trends for the decade ahead

April 11, 2016

As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. Here is a brief excerpt from an article written by Jacques Bughin, Michael Chui, and James Manyika for the McKinsey Quarterly, published by…

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The Internet of Things

April 7, 2016

Here is a brief excerpt from a classic article written by Michael Chui, Markus Löffler, and Roger Roberts for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain subscription information, and register…

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How technology can drive the next wave of mass customization

February 28, 2014

Here is an article co-authored by Anshuk Gandhi, Carmen Magar, and Roger Roberts for McKinsey & Company in which they explain how and why seven technologies are making it easier to tailor products and services to the wants of individual…

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The coming era of “on-demand” marketing

May 14, 2013

Emerging technologies are poised to personalize the consumer experience radically -— in real time and almost everywhere. It’s not too early to prepare. Here is an excerpt from an article written by Peter Dahlström and David Edelman for The McKinsey…

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