Robyn Waters
The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape Robyn Waters Portfolio/Penguin Group (2006) In this sequel to The Trendmaster’s Guide, Waters explains the “what” of Trend. Throughout much of the book’s narrative, she cites examples…
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The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next Robyn Waters Portfolio/Penguin Group (2005) Don’t be fooled by this book’s diminutive size and brief length. The content is rock-solid and thought-provoking. Waters’ suggestions and recommendations are eminently…
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Waters has more than thirty years experience tracking and translating trends into sales and profit. As Target’s former Vice President of Trend, Design, and Product Development, she helped a small regional discount chain become a national fashion destination. Seth Godin calls…
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Soldiers, Ballerinas, Athletes, and Pilates
Here is a recent post by Robyn Waters. I urge you to check out the other resources by clicking here. Frankly, I am astonished that it took so long for school, college, university, and even professional coaches to change their…
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