Robert Cialdini on the art and science of effective persuasion

Reality Check: A book review by Bob Morris

July 11, 2011

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Guy Kawasaki Portfolio/Penguin Group (2008) Kawasaki provides “hardcore information” for “hardcore people who want to kick ass” I have just re-read Reality Check and admire it even more…

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