Robert Cialdini
Winning Speech Moments: How to Achieve Your Objective with Anyone, Anytime, Anywhere Jay Oza 5ToolGroup (2017) How to respond to the unique challenges of preparing and then delivering a “high stakes speech” Ignore this book’s over-cooked subtitle and focus on…
Read MorePre-Suasion: A Revolutionary Way to Influence and Persuade Robert Cialdini Simon & Schuster (September 2016) “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln I am among those…
Read MoreInvisible Influence: The Hidden Forces that Shape Behavior Jonah Berger Simon & Schuster (June 2015) Here are the “simple, subtle, and other surprising ways that others affect our behavior” Actually, the invisibility to which the book’s title refers is —…
Read MoreThe Confidence Game: Why We Fall for It…Every Time Maria Konnikova VIKING/An Imprint of Random House (2016) A brilliant analysis of “the aristocrats of crime” and how they manipulate their gullible victims Long before we are adults and others have…
Read MoreHere is an excerpt from an article by Nathan Chan for Entrepreneur magazine that originally appeared in the KISSmetrics blog. To read the complete article, check out other, and obtain subscription information, please click here. Image credit: Pic Jumbo *…
Read MoreHere is an excerpt from an interview of Robert Cialdini by Sarah Cliffe for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR…
Read MoreHere is a brief excerpt from an article by Sims Wyeth for Inc. magazine. To read the complete article and c heck out others, please click here. Image: MJOY.ES/FLICKR * * * Knowing when not to speak is one of…
Read MoreHere is a brief excerpt from an article by Sims Wyeth for Inc. magazine. To read the complete article and check out others, please click here. Image: MJOY.ES/FLICKR * * * Knowing when not to speak is one of the…
Read MoreThe Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets Steve Sashihara McGraw-Hill (2011) How to make complex decisions and recommendations about the best way to deploy assets In a book I very much admire, Judgment: How Winning…
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The Post-Suasion Imperative
In the final chapter of his latest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini suggests that — when members of an audience favor the given action or idea proposed, when they have become temporarily convinced —…
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