Robbie Kellman Baxter
Robbie Kellman Baxter is a bestselling author of The Forever Transaction and The Membership Economy, named a top 10 marketing book of all time by BookAuthority. Sheis a speaker, and consultant with more than twenty years of experience providing strategic…
Read More
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Robbie Kellman Baxter McGraw Hill (2020) “If you want to go fast, go alone. If you want to go far, go together.”…
Read More
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…
Read More