Richard Thaler
Here is an excerpt from an interview of Cass Sunstein and Richard Thaler by Roberta Fusaro and Julia Sperling-Magro for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the…
Read MoreIn Nudge: The Final Edition, Richard Thaler and Cass Sunstein argue that people have evolved to make snap decisions in a wide variety of areas in order to save time and mental energy—we’re more likely to survive if we rely on…
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Richard Thaler is the author of numerous articles and the books that include Misbehaving: The Making of Behavioral Economic and Nudge: Improving Decisions about Health, Wealth and Happiness (with Cass Sunstein) as well as The Winner’s Curse, and Quasi Rational…
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Here is a brief article written by Eileen Kelly Rinaudo for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign up for email alerts, please click…
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Here is the introduction to Michael Schrage’s classic interview of Daniel Kahneman, published by Strategy+Business magazine (2003). I have also included the first two Q&As. To read the complete interview, check out other resources, and obtain subscription information, please click…
Read MoreGeoffrey Colon is the voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA, for Microsoft search advertising (Bing Ads).…
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Geoffrey Colon is the voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA, for Microsoft search advertising (Bing Ads).…
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Here is a brief excerpt from an article by Jessica Stillman for Inc.com in which she discusses a book that The Financial Times and McKinsey have declared the most important business read of the year. To read the complete article,…
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Here is an excerpt from an article written by John Beshears and Francesca Gino for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive…
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Why We Make Resolutions (and Why They Fail)
Here is another “classic” New Yorker article, in this instance one written by Maria Konnikova. To read the complete article, check out others, and obtain information about deep-discount subscription rates, please click here. Photograph by Harold M. Lambert / Lambert…
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