Posts Tagged ‘Rhetoric’

Let the Story Do the Work: A book review by Bob Morris

Let the Story Do the Work: The Art of Storytelling for Business Success
Esther K. Choy
AMACOM (July 2017)

How and why “Once upon a time” has almost unlimited applications and can have compelling impact

As Esther … READ MORE

The Basics of Making a Business Case

Sheen, RaymondAt one time or another, almost every executive has had to make a case to obtain agreement, approval, and (usually) resources to achieve a specific business objective. It could be funds for a start-up or for a … READ MORE

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