Reuters
R “Ray” Wang is the Principal Analyst and CEO of Silicon Valley- based Constellation Research. He’s also the author of the popular business strategy and technology blog, “A Software Insider’s Point of View”. The blog provides insight into how disruptive…
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Kristi Hedges is a leadership coach, speaker and author. In her 20-year career working with leaders to help them communicate more effectively she’s encountered every personality type imaginable, yet remains more than a little passionate that anyone can learn presence. Her workshops and leadership coaching programs have been…
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In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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Peter Sims is an author, speaker, and entrepreneur. He is the author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, from Simon & Schuster: Free Press. Previously, he was the co-author with Bill George of True North, the Wall Street Journal and BusinessWeek best-selling book, and…
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Martin Lindstrom on sensory branding
In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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