REI

What Great Brands Do: A book review by Bob Morris

February 7, 2014

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…

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Design Is How It Works: A book review by Bob Morris

June 28, 2011

Design Is How It Works: How the Smartest Companies Turn Products into Icons Jay Greene Portfolio/The Penguin Group (2010) How to create experiences that consumers crave According to Jay Greene, “effective design in the twenty-first century goes well beyond creating…

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